Gimmicks in boxing are often developed to mask an alarming lack of talent but Cello Renda is aiming to dispel that myth in Birmingham tonight.
Quinton's former British title contender Tony Maynard tops the bill on Ken Purchase's latest show at the Ladywood Centennial Centre.
However, Renda is hoping to steal his thunder and add to his feisty reputation.
The 21-year-old from Peterborough enters the arena with the chilling theme to cult Spaghetti Western film Once Upon A Time In The West blaring out to enhance his sinister reputation.
The tall light-middleweight has already swatted aside Birmingham's Terry Adams and is rapidly gaining a reputation as a puncher of some repute.
Two successful amateur fights and an 8-2-1 professional record is testament to the fact the 'Italian Stallion', as he likes to be called, is harnessing his wayward talent.
"I used to go out fighting all the time," admitted Renda. "I was suspended from school and got arrested when I was caught fighting on the street.
"I thought it would be better to get paid for fighting.
"A lot of my mates from back then are in prison now. They were all into drugs, drinking and fighting and I walked away from all that."
Cello walked into manager and trainer Ian Pauly's gym as a teenage reprobate and was pointed in the direction of Wisbech ABC.
"Nobody would fight me after that," said Renda, following his two wins as an amateur. "I travelled all over the country and fights fell through. I thought about packing it in."
However, the youngest of seven brothers and sisters was about to encounter even more frustrations after turning professional.
An interim period spent undertaking manual work didn't correlate with his master plan. Even his father couldn't employ him as a bricklayer, such was his limitations as he awaited his chance in professional boxing.
"I couldn't believe my luck," said Renda. "I was raring to go and ambitious."
Renda, who lives at home and trains twice a day, continued: "A lot of people have said it before, but boxing has changed my life.
"I believe in my ability and wake up every morning telling myself that I'm going to be a champion."
Renda's recent run of form has backed up his audacious claims and a points victory over Gatis Skuja last week only enhanced his burgeoning reputation.
He served notice of his intentions on his professional debut when he obliterated previously unbeaten British Masters champion, Mark Ellwood, inside two rounds to silence a vociferous crowd in Hull.
Cello came unstuck against former Commonwealth Games silver medallist Joey Vegas in his second outing before travelling to the unbeaten Scott Forsyth's backyard in Glasgow and claiming an impressive victory inside a round.
A points defeat against former England amateur international Ricardo Samms was controversial - Renda left him on the seat of his pants inside the first minute - but the reformed tearaway is unbeaten in six fights since.
As Pauly admits, the future is exceedingly bright for this student of boxing who has previously had an aversion to anything resembling academia.
"Cello was never any good at school and he was the worst bricklayer in the world," added Pauly with a smile.
"But he has found something he's good at now. He loves boxing and he studies it."
Tickets for tonight's show at Ladywood Centennial Centre are still available from Ringside Promotions. Doors open at 7.30pm and tickets can be obtained from Ken Purchase on 07976 842383.
