Climate change is to play an ever-increasing part in shaping the West Midlands region in the future, experts said yesterday.
The message was underlined during a Birmingham conference attended by more than 250 people working in the field of regeneration.
They maintained climate change, and the need to reduce carbon emissions, will increasingly change the way we live, travel, work and play.
Delegates highlighted the importance of creating a more sustainable future at the Regeneration Convention held at the ICC.
The event, which was organised by regeneration thinktank RegenWM, was designed to help gauge "what comes next" in terms of redevelopment for the region.
Adrian Passmore, chief executive of RegenWM, said: "There was a big focus on climate change which is quite an interesting barometer.
"Among people delivering regeneration, there was an awareness that as a society we are not doing enough.
"There is a will to do something which is important. This group of people are more concerned than the population at large about climate change. We need some leadership on it."
Mr Passmore said the future was likely to include zero carbon houses and less polluting travel. "We still want to be travelling, but the next stage isn't a helicopter each. It isn't more carbon. We are trying to develop growth with a radical reduction in the carbon footprint."
He added: "Regeneration and city-making has contradictions in it and we have lots of fences to get off.
"The question is which ones are we going to get off and on which side? More planes, more city breaks and more winter holidays in the sun is not where the future lies.
"There is an acknowledgement that regardless of what people think, climate change has already started and the consequences of it are already turning out to be quite radical."
Speakers at yesterday's conference included Ian Pearson, Minister of State for Science & Innovation and MP for Dudley South.