A multi-national firm has been left red-faced after making 150 hoodies to give to youngsters at an award ceremony for good citizenship.
Global electronic's firm Panasonic commissioned the tops months ago to dish out to finalists in its annual Kid Witness News competition.
Since then, the hooded attire has become the symbol of youth yobbery, banned from being worn in many schools and, in one case, a shopping centre in Kent.
The youngsters from ten schools across the country were presented with their hoodies at Birmingham's Young People's Parliament at Millennium Point yesterday.
Pupils being given the tops included a number from George Dixon International School and Sixth Form Centre in Edgbaston where they have been banned since November.
John Aldridge, UK project leader for the programme which requires youngsters to submit a three-minute video on the theme of ecology or communication, said: "We were naive.
"We didn't realise when we started this last October what bad press these tops were going to get.
"Last year we made a load of T-shirts but thought we would go one better this year and give them hoodies."
Earlier this year the Bluewater shopping centre in Kent hit the headlines after declaring teenagers wearing hooded tops were not welcome. It feared teenage tearaways were using the clothing to cover up their identity while committing crimes.
Since then, hoodies have become synonymous with yob culture. A number of head teachers have banned them from school.
Despite the embarrassment, Mr Aldridge claimed it was unfair to judge young people by their clothing.
"I have a huge faith in young people. If you trust them they will very rarely let you down."