A record number of chefs from top restaurants will turn on the heat at this summer’s new-look Taste of Birmingham festival.
Tickets for the four-day food and drink extravaganza go on sale today and organisers are optimistic that recession-busting prices and promotions will attract the crowds to Cannon Hill Park from July 9-12.
Sixteen restaurants have so far confirmed their participation, compared with 11 last year. Their chefs showcase the best in Brummie cuisine from modern British cooking to Italian, Indian, Oriental, French and the finest fish and chips.
Marketing Birmingham has taken over the organisation of Taste of Birmingham, sponsored by Advantage West Midlands and is also launching a number of other promotions to lure food-lovers.
Ian Taylor, Marketing Birmingham’s commercial director, revealed there had been a positive reaction to the festival’s heightened Birmingham and regional focus. He said: “Not only have we got more restaurants than ever before but the quality and the breadth of them has really caught people’s imagination. We have everything from Michelin-starred restaurants to terrific fish and chips from the Great British Eatery, as well as a host of local producers. The festival is being run by Birmingham for Birmingham. We are putting our own talents centre stage.”
The event kicks off with Taste of Business, which is set to be the city’s biggest-ever networking evening and will be officially launched in a few weeks’ time.
All children under 16 years accompained by a full-paying adult will be entitled to free entry to Taste of Birmingham.
That means it will cost just £20 for a family of four, including two children, if standard tickets are booked in advance for £10.
The price of standard tickets rises to £12-a-head for adults on the day, although children will still be admitted free.