Not only does Worcester Warriors' Ryan Powell harbour ambitions to heighten his reputation at Sixways, the scrum-half is aiming to force himself back into the frame for Wales.
His favoured position is proving among the more blessed with talent in the Warren Gatland's new squad but Powell, who played for his country four years ago, wants another taste and will not be fazed by competing against the in-form Mike Phillips or British Lion Dwayne Peel to make his point.
The 27-year-old, who is nailed-on to start the Warriors' Guinness Premiership match against Harlequins this weekend following his good performance off the bench at Saracens last Sunday, has been dogged by injury after breaking his foot and playing on against the Ospreys in October. If it had been against any other side, the former Cardiff player admits he would have opted to come off the field.
"It was a bit of a nightmare," said Powell. "Obviously, I wanted to show myself in a good light against a Welsh team, especially as the game was on the telly, so I carried on playing. Looking back I should have come off."
The damage kept Powell out for months and he has only recently made a comeback with no ill-effects.
At Vicarage Road last Sunday, the impact and energy Powell brought to Worcester's tepid performance did not go unnoticed by director of rugby Mike Ruddock, who singled him out for praise. However, the next step for the player is to start making his good impressions from the first whistle, not off the bench.
"It was nice to get back but I do not want to be labelled an impact player," said Powell. "I have had a chat with the coaches about that because I obviously want to have a starting place. I feel comfortable playing a fast and loose game with quick taps but that probably comes from playing in Wales.
"That is the game I am trying to develop but everybody here is doing the same. We want to be able to mix it up and have the balance of being able to play the territory when we need to, but also expansive rugby and at a high tempo."
His coach shares his philosophy for running rugby and has echoed the same sentiments. It is clear he also rates Powell highly, not least because it was it was his current club coach who selected him the last time he pulled on the Wales shirt.
A return to international rugby is a goal that Powell believes is still well within his grasp. Much was made of the fact that Gatland selected 13 members from the same team the Ospreys to play against England at Twickenham in their RBS Six Nations' opener, but the scrum-half is confident his reputation will be enhanced enough at Worcester, and from playing in the Premiership, to catch the new coach's eye.
"There is a massive difference between this league and the top tier in Wales," said Powell. "It's a lot more physical in England and the demands on the players are higher. I am not saying there are any easy games in Wales but here you'll have Saracens one week, Wasps the next. The Welsh game is catching up but it is tougher here.
"Ospreys are going well as a side and their players justify their selection in the national side but even though the last time I was in the Welsh squad was in 2004, I do not feel out of it here.
"Worcester are still growing as a club, and a force, and I think we can be a top side under Mike and Clive. The moment that happens, there's more television exposure and European rugby and that will only help me.
"I am only 27 so I do not see why I can't get back in there and send a message to Warren Gatland. Mike knows him, so there may be some connection there if I start doing well."