A lot of us would benefit from drinking less.
And there are an estimated 39,000 people in Birmingham alone who, experts believe, are doing themselves real harm by over-indulging.
So the idea that there should be a minimum price for alcohol is tempting. Venues in Birmingham’s social hot spots have already introduced an informal pricing policy, which not only demonstrates a sense of civic responsibility but also appears to be good for business too.
After all, the prospect of being surrounded by large numbers of revellers who have drunk far too much is hardly an enticing one for potential bar or night club customers who prefer to drink in moderation.
But the key point about the Birmingham scheme is that it is voluntary.
Laws forcing pubs and supermarkets to set a minimum price for alcohol are a different matter. It’s not for politicians to tell us how much to drink.
And for people with a real drinking problem, it will simply make them poorer, not more sober.