Cycling keeps you fit and cuts pollution.
But people in Birmingham and the West Midlands are the least likely to get on their bikes, according to the Department for Transport.
Can you blame them? There may be plenty of fine cycling routes in the region, but far too often the roads are simply not safe.
So it’s great news that local authorities are to bid cash to create 70 miles of new routes and to upgrade 60 miles of existing cycle lanes. Some of the proposals are exciting. Making it easier to use canal towpaths, for example, will not only make it easier for cyclists to get around the city while avoiding motor vehicles but create new opportunities to cycle for pleasure.
Perhaps the most significant changes, however, will be in the city centre, where the aim is to make cycling safer and less nerve wracking.
Making cycling safer is the way to make it more popular.