The organiser of the Birmingham Whisky Club is to launch a festival devoted to the tipple.
Amy Seton is hoping the one-day festival, called Whisky Birmingham, will attract new first-time whisky drinkers as well as connoisseurs.
The 34-year-old, from Moseley, is a whisky afficionado with a background in marketing and wants the festival next spring to be a celebration of the best food and drink Birmingham has to offer.
“Birmingham hasn’t had anything like this before so it’s something I’m really keen to do,” she said.
“I’m looking for specialists who have their own niche to get involved and the festival should help to point those people and places out to the city’s discerning drinkers.”
The event, set for April 13, will be held at The Bond in Digbeth.
And while the focus is on whiskies, Ms Seton wants to add extra dimensions to the festival, including inviting a specialist to run a cigar workshop.
Birmingham Whisky Club, which holds monthly tastings in the Old Joint Stock pub in Temple Row, is warming up with a mini festival at the pub in December to mark its first birthday.
The anniversary event on December 1 will include a workshop in pairing cheese with whisky, and advice on which whiskies to try this Christmas.