Birmingham is to sell itself as Britain’s “festivals capital” in a new drive to attract more tourists to the city’s blue riband events.
A big promotional push will highlight what the council said was Birmingham’s “distinctive, ambitious and high quality” offerings.
Organisers of events like the city’s International Jazz Festival, Fusion pop event and the International Dance Festival will link up with business leaders and city marketing chiefs.
They will be asked to increase grass roots participation and attract a wide audience, in return for council support and funding.
The scheme was being revealed today by council leader Sir Albert Bore.
Deputy leader Coun Ian Ward (Lab, Shard End) said: “The first meeting is later this month.
“We will compile a full calendar of events, see what needs developing and where the gaps are.
“We will market the festivals as a package with city dressing, support and funding. We are basing this on a successful strategy developed in Rotterdam.
“The aim is to make Birmingham the UK’s centre for festivals.”
Coun Ward said there would be similar strategies for sport and community events.
The ambition was laid out in Sir Albert’s annual policy statement, due to be presented to the council today.
He was presenting plans focusing on three target areas – protecting the vulnerable, developing a prosperous city and developing democracy.
Initiatives included cut-price travel for young people, working with credit unions to provide affordable loans, developing action zones to tackle child poverty and hosting a national conference on Government cuts and welfare reform.
There were also pledges on developing the economy, including the publication of a ten-year transport plan, the development of economic zones and a city centre retail strategy.
Sir Albert has also pledged to work more closely with the Black Country on the economy.