This is the tower that developers hoping to regenerate the Eastside area of Birmingham believe will dramatically change the city's skyline.
Located next to Millennium Point, the #60 million Birmingham Pinnacle tourist attraction, or The Pin for short, would be the first tower of its kind in Europe, creating more than 500 jobs.
If successful in its planning application, Birmingham-based developers ROC International Towers believe the attraction will become the tallest building in the city.
Richard Pawley, chief executive officer of the company, said the development would house a selection of theme park rides from a freefall parachute drop to a high level seesaw ride.
He said: "It has been my great desire to provide the city of Birmingham with an exciting and innovative tourist attraction for some time now, something the people of the city will be proud of.
"We are now at a very advanced stage with this proposal. The acquisition of the land, the finance and the project team of specialists are all in place, so it really now comes down to us obtaining planning approval, which we hope will happen shortly so that we can proceed."
