Birmingham City's new striker, Kevin Phillips, met Blues fans for the first time today at the club's official kit launch.

Phillips, who was unveiled yesterday after signing a two-year contract, was joined by fellow striker James McFadden at the Blues clubshop outside St Andrew's.

After arriving in a specially marked taxi, one of several that will carry the image of the new home shirt, which went on sale today, the pair mingled with fans inside the club shop and signed autographs.

Blues have gone back to the traditional look from the late 1960s and will wear all blue shirts and shorts, and white socks.

The club has launched a special competition to give supporters the chance to win one of the home shirts. fans who see one of the special taxis around the city should note down the registration number and send it - with their name, address, age and contact telephone number - to competition@bcfc.com.