Northern Rock dominated the Prime Minister's monthly press conference at Westminster yesterday. Political Editor Jonathan Walker watched the day's proceedings.
It doesn't matter how serious the situation is - Gordon Brown likes to stick to the same message.
So when he spoke about the nationalisation of Northern Rock in his Downing Street press conference yesterday, he intoned: "Stability is our watchword and will remain so."
It was a line that could have come from any of the speeches he has made since Labour first entered office in 1997.
Of course, for most of that period Mr Brown was the Chancellor, not the Prime Minister.
There are some who say he still pulls the strings at the Treasury and unkind souls have even labelled Alistair Darling, the current occupant of Number 11, as "the puppet Chancellor".
This surely can't be true, although Mr Brown did little to disprove it when he summarily announced that he was handing over to Mr Darling, who senselessly continued the Prime Ministers' speech for him.
When the time came for the hacks to ask questions, they were met by a concerted effort to avoid saying anything interesting.
Had the crisis affected confidence in Britain's financial markets? London is the world's pre-eminent financial centre and that is "likely to remain the case," said Mr Darling.
If one took this answer literally, it might be vaguely worrying for those working in the City. Only "likely" to remain the world's top dog?
But never fear, Mr Darling wasn't really expressing an opinion at all - merely offering a subtly-disguised "no comment".
Later, the Chancellor faced the House of Commons, where MPs listened in silence as he explained the way forward.
They livened up when shadow Chancellor George Osborne offered the Tory view, claiming the Government "has taken Britain back to the 1970s".
Mr Osborne told the Chancellor: "He is now politically a dead man walking."
Labour MPs, encouraged by their whips, tried to put him off his stride, shouting "you're drowning George!" The Government claims the Conservatives have no alternative policy to nationalisation.
But this is beside the point. When something goes wrong, the Government gets the blame and the opposition gets to criticise - regardless of whether they have a better policy.
For a surprisingly long time, Labour turned the normal rules of politics on its head by deflecting criticism with the simple refrain that at least they were better than the Tories.
That doesn't do the trick any more. Former Conservative leader Iain Duncan Smith claimed he had never seen the Labour left-wingers in such a good mood.
Indeed, the old-fashioned lefties who sit next to Des Skinner seemed remarkably chirpy.
One of them, Blyth Valley MP Ronnie Campbell, got a chance to speak and happily announced he was planning to open an account into what would now be known as "the people's bank." The Labour left probably never thought they would see their Government nationalise anything ever again.