A Birmingham nurse is urging men to get to know their bodies better in order to beat the most commonly diagnosed cancer in Britain.
More than 3,180 men were diagnosed with prostate cancer and more than 900 died from the condition in 2002.
Richard Gledhill, one of six prostate cancer charity specialist nurses in Britain, claims men need to learn more about it to help tackle its steady rise.
As part of Prostate Cancer Awareness Week, which began yesterday, an information evening is being held in King's Norton, Birmingham tomorrow.
Mr Gledhill, who is based at the Queen Elizabeth Hospital, in Edgbaston, will be joined by two urological surgeons and an expert in erectile dysfunction at the event.
The 34-year-old's role is to educate men about symptoms, help patients prepare for surgery, meet with outpatients, and deal with day-to-day counselling.
Mr Gledhill said: "Prostate cancer is the most commonly diagnosed in Britain, and is only second to lung cancer in terms of deaths."
* For more information about prostate cancer go along to community session at St Joseph's Hall in Station Road, King's Norton, at 7pm tomorrow or call the Prostate Cancer Charity hotline on 0845 300 8383.