Spangles sweets - last sold in the early 1980s - have topped a poll of the brands consumers would most like to see revived, according to a poll.
The square, translucent fruit flavoured boiled sweets produced by Mars from the 1950s beat the Marathon bar, Rover cars and British Rail to take the title.
The survey follows the announcement that Cadbury is to bring back the Wispa chocolate bar for good after a campaign on social networking websites demanded its return.
Other brands Britons remain nostalgic for include the Texan chocolate bar and Triumph cars, the YouGov poll of 2,200 consumers for the Superbrands group found.
Consumers placed the rebranding of the Snickers bar back to the original Marathon in second place, and wanted to see Starburst sweets returned to their previous label of Opal Fruits.
Stephen Cheliotis, chairman of the Superbrands Council, said: “In times when the public is used to new brand launches and makeovers all the time, there is a strange nostalgia for things that seemed to have been superseded by a big brand or international positioning exercise.”
* The top 10 brands consumers would like to see revived are:
3. Opal Fruits
4. Texan Bar
5. Rover Cars
6. British Rail
8. Fry's Five Centres
YouGov polled 2,200 people online on May 20.