Birmingham International Airport yesterday adopted a silent approach by disposing of its familiar "bing-bong" flight call.
Passengers will have to rely on the electronic information screens throughout the two terminals.
The decision was made by airport bosses after research showed passengers in busy airports like Birmingham International Airport (BIA) become overloaded with information.
This, it said, leads to them "switching off" from hearing their flight call.
BIA has since installed extra Flight Information Display Screens (FIDS) throughout the airport making a total of 92 in the T1 and T2 departure lounges.
The data displayed on the screens will now include a countdown to when the gate of a flight will be opening, which will enable passengers to relax and pass the time in the airport shops and restaurants.
Passengers with reduced mobility, visual and hearing impairments, will receive assistance from staff to make sure they board their flight on time.
In addition to its Deaf Alerter pager service, BIA has a Special Assistance Area, which can provide personal assistance.
Through this service, visually impaired passengers can be met before check-in and assisted through security, the departure lounge and on to their flight.
John Morris, BIA's head of corporate affairs, said: "BIA is following suit from other airports that have been operating a "silent airport" policy for many years.
"We have plenty of FIDS in T1 and T2 departure lounges displaying flight information of boarding time, boarding gate and a new feature of a countdown to when the gate opens.
"While frequent flyers may be familiar with this process of gathering information, less frequent travellers, such as holiday makers, may not be.
"Once in the departure lounge, people should familiarise themselves with the FIDS, check their flight information, keep an eye on the time, enjoy the airport facilities and then just check the screens at regular intervals until their flight is ready to board."