Nottingham East Midlands Airport (Nema) is to change its name for the second time in three years.
Bosses at the Castle Donington site decided to rebrand to reflect the fact it serves a number of cities.
It will be known as "East Midlands Airport - Nottingham, Leicester, Derby".
Formerly known as East Midlands Airport, the decision three years ago to add Nottingham to the title attracted criticism, not least because Nottingham is furthest away.
Bosses said the change was necessary to enable foreign travellers to identify with where the airport was situated, with Nottingham the best known city in the East Midlands. The airport is in Leicestershire and Derby is its nearest city.
Since the change, passenger figures have risen year on year, and last year Nema won Best UK Airport.
The new name, welcomed by Leicester and Derby, has come under fire from officials in Nottingham who condemned the decision as "stupid".
Leader of Nottingham City Council, Jon Collins, said: "The airport say they have consulted. They haven’t consulted me or this council. I can’t believe they have consulted anyone in Nottingham.
"The airport using the internationally recognised Nottingham city brand has contributed to a 23 per cent increase in overseas visits to the East Midlands. It’s a decision a fool would make."
Chief executive of the council, Michael Frater, added: "This is an absolutely baffling decision – not just bad for Nottingham but bad for Leicester, bad for Derby and bad for the East Midlands."
Penny Coates, managing director of the airport, defended the decision, saying the name change is necessary to reflect the input all three cities have.
"We believe this change is the right commercial decision, given our clear growth strategy. In making any change, our objective is to provide a strong platform both for long-term development and for the future needs of the travel trade," she said.
"I am delighted the three cities have proven they are serious about working together more closely for the greater good of the region and the airport will cntinue to play a central role in acting as the key gateway to the East Midlands."
Richard Dickinson, of East Midlands Tourism, said the move would help to advertise the tourist attractions that all three cities have to offer.
He said: "Travel and tourism make an important contribution to the region’s economic health. Our goal is to increase the value of the visitor economy and the ability to attract more visitors from overseas is critical in achieving this.
"In competing with destinations globally, we need to highlight the range and quality of our tourist attractions and in particular to emphasise that East Midlands Airport is the gateway to the vibrant cities and typically English landscapes of Nottinghamshire, Leicestershire and Derbyshire."
* What do you think of this change? Is it an attempt to please everyone which is going to backfire - or should they have included Loughborough, Burton, Donington and Ashby-de-la-Zouch in the title as well? Give us your opinion at the messageboards.