More local stories and a newspaper that fights for its readers are high on the agenda at the Evening Mail following the appointment of a new editor.
Steve Dyson, aged 37, worked at the Mail for eight years from 1994, starting as industrial correspondent and rising to the position of deputy editor.
He left in 2002 to edit the broadsheet Evening Gazette in Middlesbrough, relaunching it in compact format and leading the paper to record healthy rises in circulation. Born in Birmingham, he moves back to his home city to take over at the Mail from July 11.
Mr Dyson said: "I'm thrilled to be heading home to help develop the newspaper I grew up with, and I'm really looking forward to engaging readers to ensure the paper delivers the service they deserve.
"I strongly believe in local news - so that everyone knows what's happening on their own street corner as well as reading important news from across the city.
"I want the paper to fully reflect readers' views and concerns, standing up for them when needed and providing 'news they can use' every day of the week.
"If there are problems in the area, the local paper should be right in the thick of it, providing a forum for local concerns - not just reporting but asking questions and demanding answers.
"I'm also looking forward to enhancing the Mail's coverage of the region's favourite sports - not only Villa, Blues, Albion and Wolves but also all the other local teams and grassroots sports."
Mr Dyson was born near the Man on the Moon public house in West Heath and was educated at nearby West Heath Junior and Infant School, Primrose Hill Secondary School (now Kings Norton High) and Matthew Boulton Technical College in the city centre.
His father, Colin Dyson, worked for more than 30 years at Cadburys, Bournville, and is now pastor of Calvary Chapel Elim Church in Kings Heath. One of three children, his older sister, Claire Williams, is a schoolteacher in the city.
Mr Dyson married Ruth Lillywhite in Birmingham in 1992. They have three sons - Thomas, aged 12, Ben, eight, and Daniel, five.
Georgina Harvey, managing director of Trinity Mirror Regionals, publisher of The Mail, said: "The editorship of the Mail is one of the biggest jobs in regional newspapers, and in Steve we've appointed someone who is more than up to the task.
"He has already proved his leadership abilities at the Gazette, where his flair, drive and commitment were the hallmarks of his highly successful tenure."
Midlands editorial director Mark Dickinson said: "Steve is one of the UK's leading young editors. He has the vision, enthusiasm, passion and leadership the Mail needs to inspire the people of Birmingham. It is a great time to be coming back home."
Mr Dyson replaces Roger Borrell, who stepped down from the paper in the spring.