Cricket fans have been shown a further glimpse of the future at Edgbaston cricket ground after computer-generated images of proposals were released.
Work on the £30 million redevelopment of the historic arena is progressing, which is seen as crucial to ensuring lucrative Test match cricket continues to take place in Birmingham.
Due to open in July 2011, the redevelopment includes construction of a new stand, expanding seating capacity to 25,000 and new conferencing and events facilities.
Meanwhile, Warwickshire County Cricket Club (WCCC) has announced the signing of a three-year sponsorship deal with Jaguar, with the luxury car maker becoming the official partner to the ground’s premium hospitality lounge, The Jaguar Club, which can cater for 200 people.
Geoff Cousins, managing director of Jaguar UK, said: “We are thrilled to be associated with Warwickshire County Cricket Club. Just like Jaguar, the WCCC has a great heritage with ambitious plans.
“Edgbaston is renowned throughout the cricket world and has provided the backdrop to some of the greatest moments in the game’s history. The sponsorship forms part of our long-term commitment to British sport under the umbrella of the recently launched Jaguar Academy of Sport.
“This aims to recognise, celebrate and inspire the very best of British sporting talent and success.”