A new £250,000 Black Country veterinary practice claims to be the first in Britain to play specially selected soothing music for cats and dogs recovering from operations.
Yorkshire based White Cross Vets has opened its third practice in the West Midlands, and its 12th in the UK, in Tividale.
The practice is on corner of Regent Road that has been developed by Birmingham based Stoford Retail alongside a Co-operative supermarket.
The company claims relaxing music played in separate dog and cat wards will boost recovery rates for pets.
Managing director Tim Harrison said the concept was widely used in North America and had been endorsed by leading animal behaviourists.
“We were made aware of the benefits at a recent veterinary conference in Orlando and believe we are the first vets in Britain to have put this into practice,” he said.
Bonnie Leibowitch, who will run the Tividale practice, said: “We not only care for our clients and their pets but for the community in which we operate, working with local animal charities, schools and groups to educate people about pet care.”