Birmingham promoter Graham Drury believes the club's new sponsorship deal is a signal of their intent to continue moving forward in their second season back in the sport.
Brummies unveiled a high-profile arrangement with leading roof refurbishment contractors BRC Roofing at the end of last week, and Drury wants to reward their backers with further success.
The 2007 campaign exceeded all expectations with Brummies finishing as beaten finalists in both the Premier Trophy and the Young Shield, while the final Premier League table showed the team in second place, although they had not been able to contest the play-offs as their final match which took them into runnersup spot was staged out-side the cut-off date.
Those results came despite a crippling injury crisis, which forced a series of team changes, but there has been further investment this winter with four new riders joining the club, including fast-rising youngsters Kyle Legault and Adam Roynon.
Roynon is a Coventry asset and as such his eventual destination may well be down the M6 at Brandon but Legault's stated aim is to win promotion and ride in the Elite League with the Brummies.
BRC have replaced Mercom as main team sponsors although Mercom will still have a role within the club's expanding range of backers.
Drury said: "Commercial backing is a vital part of any professional sport in this day and age. We have been very active and this arrangement reflects the stature of the club.
"We have achieved a lot after just one season back in the sport, and now it's down to us as a team and as a club to give our new sponsors the return they deserve for their backing, and a big part of that includes success on the track."
Following yesterday's ice speedway event at Telford, co-promoted by Drury, the Brummies boss will turn his attention towards completing the field for the opening meeting at Perry Barr, which is less than three weeks away.
All of the Birmingham riders will be competing in the Alan Hunt Memorial Trophy on Sunday March 16 but Drury is keen for them to be given some strong competition, hence his decision to book Ulrich Ostergaard, who lost his place with the club last summer after a disagreement with the management, and Wolverhampton's David Howe.
Brummies will officially launch the season with their press and practice session on Wednesday March 12, with the riders on track in the afternoon and then meeting supporters in an evening forum at the stadium.
Their pre-season practice and experience gained from the first meeting will be put to the test almost immediately, as their Premier Trophy round robin grouping is generally accepted to be the toughest. While Drury's former club Mildenhall are unlikely to challenge, both holders King's Lynn and Rye House are expected to be among the front-runners again this year.