Broad Street, the heart of Birmingham's night-time entertainment zone, has been chosen as the location for a new bank.
NatWest said its decision to open a branch next month was based on demand from the expansion of Brindleyplace and the vibrancy of pubs and clubs on Broad Street.
The new branch, opposite O'Neill's pub, is close to the headquarters of the Royal Bank of Scotland, NatWest's parent company.
Jon Fox, NatWest's regional managing director for the Midlands and Wales, said: "At a time when some of our competitors are preaching the virtues of branchless banking, our customers are telling us that they value a personal service from their local NatWest, so we are delighted to be opening up this brand new branch on Broad Street."
Julie Santaro, the manager of the NatWest Broad Street branch, said: "With the expansion of Brindleyplace and the entertainment area, this is a really vibrant part of the city, and we are delighted that we are bringing a new level of personal customer service by opening the only bank on Broad Street."
As well as a full counter service, the branch will have paying-in machines, external and internal cash machines, private interview rooms and easier access for customers with disabilities.