A Muslim fun day at Alton Towers has been cancelled because of poor ticket sales.
Organisers had hoped to attract 20,000 Muslims to the Staffordshire theme park to enjoy the rides next month.
Special provisions were agreed, including a ban on alcohol, gaming machines and music in public areas. Segregated adult ride zones were agreed, along with halal food stalls and prayer areas.
However, a day arranged specifically for the gay community is still scheduled to take place on September 30.
The park's owners, Tussauds Group, teamed up with lifestyle website Gaydar to organise a day aimed at attracting the 'pink pound'.
The event is understood to have attracted much interest from the gay community.
Islamic Leisure, the company behind the Muslim event, claimed they wanted to encourage Muslims to go to 'fun' places and events.
The firm could not be contacted yesterday. However, the theme park's spokesman said: "Alton Towers is disappointed that the planned family fun day on Sunday September 17 has had to be cancelled."
The fun day was due to coincide with celebrations organised by a couple who were getting married at an on-site hotel the day before.
Amanda Morris and Scott Lee, from Leeds, booked the venue months before Islamic Leisure started organising its event, and had planned to spend the day after their wedding enjoying rides with family and friends.
Confusion arose when they were told by fun day organisers that their guests would have to adhere to a Muslim dress code and go on rides separately.
Alton Towers rejected these claims and confirmed that the couple's plans remained unchanged.