Mothers should have a legal right to breast feed their child in public, a Midland MP has told the Commons.
David Kidney (Lab Stafford) launched a bid to change the law and make it an offence to prevent breastfeeding in any public place or licensed premises.
He urged MPs to "stamp out a discrimination against parents" as he presented a Bill in the House of Commons.
Mr Kidney said: "It beats me that so many people ogle at pictures of women's breasts in papers and magazines on open public display yet there can be complaints about the most natural of sights - a mother breastfeeding her baby."
It follows the example of a 2004 Scottish law which prevents discrimination against mothers breastfeeding babies in public places and against mothers and fathers bottlefeeding babies.
Mr Kidney told MPs: "There is a need to promote breastfeeding. Breast milk is best for babies. Research findings continue to add to the evidence."
Women who breastfeed were at less risk of developing diseases such as osteoporosis and certain forms of cancer, he said.
"However, in England and Wales around one-third of mothers do not breastfeed from the outset - and by four months of age only about onequarter of babies are still receiving breast milk.
"For most of those who do not start breastfeeding, or who give up too soon, there are practical and cultural obstacles that we should sweep away."
The proposals are backed by a range of children's organisations including UNICEF.
A spokesman said: "We believe that this Bill is important as it would help to ensure that mothers are not harassed or discriminated against for breastfeeding in public."
The National Childbirth Trust also welcomed the initiative.