West Bromwich Albion manager Tony Mowbray has assured the club's loyal supporters he was not snubbing them in declining the chance of a civic reception and an open-top bus tour of the borough of Sandwell, instead insisting "We haven't achieved anything yet."
Albion fans have expressed bitter disappointment that they are being denied the chance to celebrate their side's promotion into the Premier League with an official event around the streets of West Bromwich.
But Mowbray says he is acutely aware that some of his players will have sampled the razzmatazz of a similar celebration two seasons ago, only to see their Premier League ambitions dashed just a few months later.
Instead, he wants to focus on preparing his side for the task and insists the celebrations can come when the club has a real tangible success and has proved it can hold its own in the top flight.
He said: "On Monday night, everyone had a great night after the result against Queens Park Rangers and the fans who were there will have enjoyed the occasion of finally securing promotion.
"They will have enjoyed it, as would any Albion fans not at the game but watching the result coming in.
"They would have shared the warm sense of satisfaction of being champions and that was the night for celebrations."
Mowbray continued: "A lot of the players will have already done an open-top bus and been around the town and waved to fans two seasons ago and then, ten months later, found themselves relegated. To me, we haven't achieved anything yet. We haven't achieved what I want to achieve yet."
Mowbray said while his players were now enjoying a well-earned rest, as a manager the work would continue preparing the side for the challenges that lay ahead. He said: "We want to get this side and keep pushing and that can only begin when the Premier League has started.
"You can dilute things with too much celebration and too much euphoria can dilute success, as well. It is important we are ready, as we have a big job ahead of us."
The manager, who has more than made up for the disappointments of last season when Albion slipped up in the Championship play-offs, added: "In my eyes, to gain promotion was a great achievement but we are on zero points now.
"We are sitting here with no points in the Premier League so let's go away and enjoy it and then be ready for next season. It is very important that the supporters realise this was not meant as snub for them. The team must be ready for next season."
He concluded: "The minute the whistle went against Queens Park Rangers, then the celebrations started and we all enjoyed it, but that is in the club's history now and in the record books.
"For my mind now, we must look forward which is why I was at work until 8pm last night planning for next season.
"We are trying to be professional and we want to give it our best chance to push on next season."