Tony Mowbray will risk making himself unpopular if it means that West Bromwich Albion, sitting uncomfortably in transition, reclaim their lost horizon.
The Albion manager, whose honeymoon period in October lasted barely a week, has endured a mixed start to his career at The Hawthorns.
The joy of a 3-0 victory against Wolverhampton Wanderers in his first match was replaced by the frustration of just four points gained from seven matches.
There was joy again when Albion defeated Derby County last Saturday but already Mowbray has learnt why this job, which frustrated such diverse characters as Gary Megson and Bryan Robson, is so difficult.
There have been reports (denied by Albion) of a feud between Mowbray and Curtis Davies, the Albion captain, and rumours (ignored by Albion) that the manager's methods are not pleasing every player.
But Mowbray is not interested in perceptions, less so in reputations. He came to make changes. If no changes were required, Robson would still be the Albion manager and Mowbray would still be enjoying the cultural thrills of Edinburgh.
He has been in football long enough to know that players do drop hints to journalists, that some players fear change, and that the road to hell is paved with comfort zones.
Mowbray has come to ruffle whatever feathers need ruffling. And all for the greater good.
"This is a regime that will be different to what these players have been used to but everybody is living with change," Mowbray said. "Maybe the demands the players had in the past did not work. This might be longer and harder and tougher but they just have to get used to it.
"The players have to get used to my demands. And they may not like them. There may be moans. There may even be whispers to the press. But they have to get used to it."
And so, while the Mowbray era officially began on October 19, the Mowbray era really began six weeks later. Soon, Albion will be constructed in his own image.
Already, two players — Pascal Zuberbuhler and Ronnie Wallwork — are seemingly deemed surplus to requirements.
Zuberbuhler, the goalkeeper who conceded no goals in four matches for Switzerland during the 2006 World Cup finals, began well under Mowbray but, according to the manager, "his confidence got hit".
Wallwork played two matches on loan for Barnsley before enduring a knife attack in Manchester that has put his career in jeopardy.
Other players will also find that The Hawthorns is no longer a safe haven.
And, when the transfer window opens on January 1, speculation concerning the future of Davies will go back into overdrive.
Davies, bought by Robson in August 2005 for #3 million, is believed the subject of interest from clubs such as Arsenal, West Ham United, and Tottenham Hotspur. The defender's value has probably doubled in 18 months.
Mowbray has showered Davies with praise — although, to be fair, everyone has — but that does not mean the player will stay at The Hawthorns. Albion need to sell before they buy and a cheque for a few million pounds would aid Mowbray in his plans.
Even without changes, this team is good enough to secure automatic promotion. But the Coca-Cola Championship table, which shows Albion out of the top six and eight points behind leaders Birmingham City suggests that the next five months will be awkward.
But Mowbray will live with that. He did not move to The Hawthorns to maintain the status quo.
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