Moving the start times for schools could be one way to tackle the Midlands crippling traffic congestion, the head of the local CBI has claimed.
Grey Denham, regional chairman, said shifting the school run from between 8am and 9am could help manage rush hour. The idea could provide some breathing space while other initiatives, such as road pricing and improvements to public transport were brought on stream, he said.
Mr Denham, who is also company secretary at engineering group GKN, said: "We have huge pressures on our transport system, not just road but rail as well.
"But it is not just a question of building more roads or railways. We have to look at the problem from all angles.
"Anything that can be done to displace peak time traffic has to be a good thing. Road pricing is one way to do that, but there are other ways.
"One way would be to move the start time for schools."
Mr Denham admitted that such a move would have to ensure that parents could still go to work on time, and no one would be disadvantaged.
He said: "Most children are taken to school between 8am and 9am, the time when people go to work.
"If you move it to between 9am and 10am, you are putting the school run on the road after everyone has gone to work and you would reduce the peak flow of traffic."
Chris Clifford, regional chief executive of the CBI, said: "You do not have to change behaviour very much to have a disproportionate effect on congestion.
"The traffic situation is much better when the schools are on holiday."
Mr Denham the idea would be fed into the current feasibility study by the seven Midland councils which is due to report this summer.
He added the CBI supported road pricing, but also wanted to see hypothication - where money raised from the scheme would be ploughed into improved public transport.
He said: "There are lots of simple ways to improve the traffic situation, and no stone is being unturned in the study.
"But we cannot just build new roads. It takes 20 years for new road to be built; but moving school times could provide us with some breathing space in the interim."
A spokesman for Birmingham City Council said: "We will require further information on any proposals before we will be able offer any additional comment."