A mother-of-two is savouring sweet success after an award-winning grocer snapped-up her dessert to sell on the shelves of his Birmingham deli.
Little Devil, created by 38-year-old Yvonne Tweddle, combines pots of fresh strawberries with chocolate and caramel dips. She is producing the sweet at an Aston outlet.
A Valentines Day launch at the Bullring led to Yvonne being swamped with fans on Facebook and Twitter, asking where can they buy more of the devilish pots. Yvonne has also received orders for wedding receptions.
Among those clamouring to get their hands on the pots was Simon Dunmore, the independent entrepreneur behind The Deli and The Grocer, both based in Edgbaston.
After the pair struck a deal, Simon’s deli will now become Little Devil’s first home.
Yvonne, from Lichfield, said: “We’re over the moon that the first home for our Little Devil’s pots is literally up the road from where they are produced.
“This really is a landmark for us and we are very excited.
“We are delighted that Birmingham is proving to be, as we knew it would, the ideal base for our new venture to flourish and the perfect place to do business.”
Self-confessed foodie Simon said: “We’re really excited to be working with Little Devil and to be the first Birmingham store to stock the range.
“There really is nothing out there like it at the moment which can be packaged up and sold in a retail environment.”
Yvonne, whose background is in food industry marketing, added: “Simon is no stranger to seeing high quality products on his shelves and we’re proud to be the latest.
“Just like Little Devil, Simon’s is an independent venture and, like us, he also has a passion for food.” Yvonne juggles the business with raising her children Sophie, seven, and Nathan, four.