Supermarket giant Morrisons has been given the go ahead for a new Edgbaston store after coming up with new designs in the face of staunch criticism.
A first set of designs for the Edgbaston Shopping Centre were slated last August by the council’s planning committee as uninspiring and not worthy of a landmark store on a key city commuter route.
The supermarket was told to come back with something more in keeping with the 1950s Marriott Hotel next door and in sympathy with Victorian buildings in Harborne Road.
Architects came back with a revised plan boasting a huge green fin over its entrance designed to draw attention, with five linked smaller shops and an outdoor public seating area adding life to the side fronting Hagley Road.
Unsightly railings on the car park, on Harborne Road, have also been replaced with softer panels thought to be more in keeping with the conservation area.
The new scheme was welcomed by the city’s planning committee.
Committee member Bob Beauchamp (Con Erdington) said: “This is a massive improvement on what we were presented with the first time.
“It may not be the most magnificent and imposing structure, but it is much, much better and fitting for Hagley Road.
“The investment in this landmark site is welcome, as are the hundreds of jobs created.”
Under the planning permission Morrisons has committed to offer at least 60 per cent of the 114 full and 189 part time jobs to locals by working closely with the city council and Jobcentre Plus.
Construction will start next year, with the store open in mid-2012.