Classic car maker Morgan has vowed that motorists looking for alternative 'green' transport no longer have to compromise on suave and style.
The Malvern-based business made the promise as it launched its new LIFEcar.
The new vehicle, which gives out no harmful emissions, is being showcased at The Eden Project Sexy Green Car Show this month. The LIFEcar, which has a chassis design based on the the company's Aero-8 Roadster, made its UK debut at the show in Cornwall yesterday.
It runs on hydrogen and emits no harmful Co2 gasses, the only by-products being water and heat.
As well as boasting a sleek design the car also has one of the greenest technologies around.
While many Eco cars run on batteries, the LIFEcar has a new technology which is able to maximise energy storage.
It is powered with energy that is generated from four electric motors. The LIFEcar recaptures 50 per cent of this energy, which can be used again. Other cars can usually only recapture 10 per cent of their energy.
Matthew Parkin, a spokesman at Morgan, said: "We have always been good at making lightweight cars and this is why we got involved, the lighter the car, the faster it can go.
"Glamour needs to be injected into the arena and the LIFEcar can offer this. Although it is a futuristic design, there is no reason why the technology can't be developed into a more mass produced project."
The LIFEcar is not currently on the market, but it is already attracting interest from people who may not even consider the environment when they make consumer choices.
"Those interested have not been your usual environmentally conscious consumer," added Mr Parkin.
"It is going to garner the interest of those who are new to this issue."
Although access to hydrogen is currently not as widespread as petrol and diesel, a hydrogen ring at Birmingham University could provide consumers with the possibility of topping up in the future.
Morgan are also keen to develop other possibilities which would make filling up with hydrogen simple and easy.
Hydrogen can be produced at home, and Morgan are considering exploring possibilities in this market if the car is mass produced.
Show director Gus Grand said: "The way fuel is going it it looks like greener cars are here to stay.
"The LIFEcar is quite simply one of the sexiest, greenest cars ever and we’re absolutely delighted that this quintessentially British design is making its UK debut at Eden."
Other cars on show will include a hybrid-powered Saab which has solar panels on the roof to help power its electric engine.
The most eco-friendly version of Ford's best-selling Focus – the ECOnetic – is also to have it's UK debut, along with Lotus, who are bringing their Exige 270E Tri-Fuel.
British company Axon Automotive will be showcasing their yet-to-be-named eco-friendly hatchback.The show will run until May 31.