Four farm shops in the Midlands have been shortlisted in a competition to honour the best rural retailers.
More than 100 regional retailers and 600 nationally entered the Countryside Alliance awards.
Those shortlisted are Hopton Hogs of Hopton Cangeford, Shropshire; Beckford Stores, Beckford, Worcestershire; Northfield Farm, near Oakham, Rutland; and Stan's Super Store, St Martins, near Oswestry, Shropshire.
Clare Rowson, regional director of the Countryside Alliance, said: "The enthusiasm of customers towards their local retailers is phenomenal and extremely well deserved, especially in the case of our finalists, although we could have had dozens of finalists from the region because the calibre of nominee has been so high. The passion of our finalists is clear: they are the unsung heroes of rural enterprise and they are the reason we have run this competition. Choosing an overall winner is going to be incredibly difficult."
The regional winner will be announced next month, with a national winner being named in January.
Hopton Hogs was started by pig farmer Alan Duerden in April.
He rears organic rare breed pigs which he slaughters and sells via his website and in farm shops and farmers markets. He also hires himself out as a hog roaster.
Sally Stringer at Beckford Stores sources food locally and is involved in the local community with Neighbourhood Watch.
Northfield Farm boasts writer and broadcaster Clarissa Dickson Wright as one of its regular customers. It sells game and meat from rare breeds.
Stan's Super Store was set up with de-mob money after the war and extended gradually.