It is the biggest signing coup in Tamworth's history but Paul Merson says it is anything but a publicity stunt.
The former England, Arsenal and Aston Villa player, dismissed as Walsall manager three weeks ago, returned to football yesterday when he signed a contract with the Lambs until the end of the season.
Though several clubs were chasing Merson - and Brighton made a move on Wednesday night - the 37-year-old said he was only looking at securing Tamworth's place in non-League's top flight.
His priority is to become fully fit and play a part in the Lambs winning their relegation battle.
Merson said: "I want to enjoy my football for the next three months and it would be even more enjoyable if Tam-worth stay up.
"One of the big advantages with the Walsall job was I could still play and they were getting a player and a manager at the same time.
"Maybe next season it could be the case again as the chairmen might think he's done well at Tamworth, he can still cut it and someone else can take me.
"All I'm worried about at the moment is three months at Tamworth and trying to keep us in the Conference."
Merson will make his debut in tomorrow's home match against promotion-chasing Halifax Town.
While Lambs manager Mark Cooper hopes the Merson factor will attract at least another 500 fans through the gate, it is points that matter most of all.
Cooper said: "You could just see his ability in training and he is a fantastic player who can unlock defences. He simply wants to play. You don't play for the clubs that Paul has unless you are a winner and that winning mentality is something that still burns brightly."
The influx to the Lamb of five players in the last fortnight has meant an unfortunate departure for Scott Rickards.
Cooper remains tied to a budget and Rickards, as a non-contract player, has been released. ..SUPL: