Ireland's Paul McGinley will not be treating the BMW International Open as "a jaunt", despite having Formula One boss Eddie Jordan as his caddie, writes Phil Casey.
"We have been friends for 15, 20 years and he has been on and on for years wanting to caddie for me," McGinley said.
"When he finally sold his company he became unemployed and I said I would employ him for a week. It has taken on greater significance now after last week, and that all adds to it.
"This is not going to just be a jaunt having a friend on the bag and having fun - we are here to play well."
McGinley's main motivation for following up his third place in last week's NEC Invitational is to seal his place in next month's World Match Play Championship.
With guaranteed prizemoney and the biggest winner's cheque - £1million - in golf, the event offers competitors the chance to make significant ground in the Ryder Cup qualifying race which gets under way in Switzerland in a week.
"It's a tournament I have not played in and at the moment I'm in a strong position to play that," added the Dubliner, who occupies one of the two spots on the Order of Merit which guarantee a place in the field at Wentworth.
"It's an important event to play in because there is a lot of money at stake. It counts for the Order of Merit but, more importantly, it counts for Ryder Cup points.
"Obviously next year in Ireland [the Ryder Cup will be staged at the K Club outside Dublin] is a big deal for me, and next week the points start.
"One of the things I was well aware of last week was that I was 47th in the world rankings and needed to stay inside the top 50, with a lot of big events coming up.
"I had to consolidate my position and make sure I didn't drop out and miss those, because they all count for the Ryder Cup, and it's a huge head start if you can play in those."
McGinley moved up to 35th in the rankings with his third place behind Tiger Woods at Firestone - but he was left to reflect on what might have been.
The 38-year-old finished only two shots behind the world No 1 after a double bogey on the 12th in Sunday's final round, where he threeputted from only five feet. He said: "My concentration and mental application was great for 98 per cent of the round last week but that two per cent cost me. It's a learning process. It's the first time I've really contended in a serious world event.
"I haven't won as many tournaments as I should have won. I don't think I've backed out of any situations - but I need to get my win ratio higher. I've won only three events on the European Tour, and it is not enough for the success I've had."
Whether Jordan can make the difference this week remains to be seen but the multi-millionaire is taking his new role very seriously. He said: "I realise there is a lot at stake and I am not here for the jaunt either. I hope I can add something to the overall programme.
"We have discussed some things which may or may not be helpful. Paul has alluded to concentration - and we have got to do this for 72 laps, not 70. The analogy is there. You cannot afford to spin in the middle of the 70th lap."
At least Jordan will not be asking for the caddie's usual wages and percentage of prize-money. He said: "That is something that wouldn't ever be considered. If Paul came and changed the wheels on an F1 car I can't imagine seeing an invoice from him, so it's like for like."