The youngest of reggae legend Bob Marley's sons, double Grammy-winner Damian, met Birmingham college students yesterday to answer their questions about making it in the music business. Campbell Docherty listened in...
The Rolling Stones used to be the bete noir of the Establishment: long-hair, drugs, a healthy disrespect for the mechanics of class-ridden, post-war Britain.
Now, of course, they are the world's biggest mobile multi-national corporation. Their tours are more akin to a series of Coca-Cola away days than magic buses to Marrakesh.
Now, consider someone like Damian Marley, son of the legendary Bob, drenched in the Trenchtown sound, making huge waves with an up-to-the-minute update of his father's genre.
Surely a committed Rastafarian, no stranger to a whiff of weed, isn't interested in the business mechanics of the music industry?
No? Well, you could have fooled me. At a Q&A session with about 100 or so Birmingham music students yesterday, he was never done talking about the "international marketplace" for his music, "extending the core market for reggae" and giving advice to get the industry to "invest" in acts.
Coming from the mouth of the 28-year-old who looks and sounds uncannily like his dad, it was disorientating.
In Birmingham to play the first show of his BBC 1 Xtrasponsored tour, Marley insisted on organising the session with young Birmingham kids for the next day, although the enthusiasm didn't prevent him from turning up over an hour late.
As Musical Youth legend Dennis Seaton, also in the audience, joked to The Birmingham Post : "He's on Jamaican time, isn't he?"
And he wasn't talking about the timezone.
The lively Q&A, hosted by 1 Xtra's dancehall guru Robbo Ranx, will be broadcast on the black music station's website on April 22.
Marley's business speak was wholly appropriate though. For a man concerned with similar problems in Kingston, Jamaica, that motivated his father's lyrics, music is a way forward for young people.
"It's about communicating and my spirituality is about my morals and the way I deal with people. Spiritually, we are all on the same page as my father.
"Some of the problems in Jamaica have changed and some have not changed. I write what I feel and what I want to express about it.
"Some people there are still waiting for a hand-out but people have to have the responsibility for themselves and their family. They have to do it for themselves.
"If you educate yourself, you empower yourself."
His advice to the young audience was about them taking responsibility for themselves, about not waiting for someone to do it for you.
To the musicians in the audience, he said: "Be an honest critic about yourself and know you are dealing with your own quality control. That's the way to get the industry to invest in you."
Who said business language was the preserve of people in suits?
As you would expect, lots of the questions from the audience revolved around his father.
"I don't mind being compared to him because I'm being compared to the best.
"I get a lot of support from my family and I don't get pressure from that, to live up to anything.
"I don't feel any commercial pressure about it either, what you see is what you get from me. My father was my first musical influence but I was more influenced by the 1980s dancehall sound."
Marley's third album Welcome To Jamrock has propelled him into a similar stratosphere to his father and recently earned him his second Grammy award.
Which is why South Birmingham College music lecturer and former Fine Young Cannibal keyboardist Nigel Darvill was so excited about his students meeting Marley.
"I hope it fuels their ambition. Normally, they would only see someone like Damian on the TV or on stage."