Champion cyclist Mark Cavendish is the latest top sportsman to become an ambassador for the Jaguar Academy of Sport.
In 2011 the current UCI Road World Champion enjoyed the best year any British cyclist has yet experienced, becoming the first British cyclist to win the sprinters’ green jersey at the Tour de France before going on to claim the World Race title in Copenhagen, the first British male champion to do so in 46 years.
The Jaguar Academy of Sport aims to recognise, celebrate and inspire the best of British sporting talent and success through a bursary fund and a mentoring and education programme delivered by Kelly Holmes Education.
The programme provides its ‘Rising Stars’ with non-financial support to enhance their development and learning, helping them on their journey to fulfilling their sporting ambitions. Rising Stars work with the academy’s patrons and ambassadors through workshops and talent days delivered by experts in their fields.
Mr Cavendish said: “I am really excited about being an ambassador of the Jaguar Academy of Sport at a time when British sport is so huge. The work the academy does to support and inspire the very best of British talent is fantastic. I can’t wait to meet and work with the Rising Stars to help support them on their sporting journey.”
Jaguar’s global sponsorships director, Geoff Cousins, added: “Mark is a remarkable world-class cyclist - his achievements to date make him a great role model and I have no doubt he will be an inspiration to the newly announced 2012 Rising Stars.”