A bumper team from the Midlands offices of financial services firm PwC has again signed up to the Morrisons Great Birmingham Run.
Around 70 runners from Birmingham, Castle Donington in Derbyshire and Milton Keynes will come together on October 18 to tackle the half marathon's Business Challenge.
Last year, more than 70 runners from the firm raised £11,000 for a number of charities and their sights are set on a similar amount this year.
Good causes set to benefit from the staff's endeavours include Macmillan, Cancer Research UK, Alzheimer's Society, Children's Cancer and Leukaemia Group and Action for Children.
A similar number of PwC runners has entered the half marathon every year since 2009, split into mixed teams of six and with a broad range of experience.
Ian Wall, director and the firm's hospitality and leisure leader in the Midlands, has organised the cohort's entry since 2009.
He said: "It's been a privilege to have led the charge on getting as many PwC people as possible running in the half marathon for the last seven years.
"We expect to have over 70 participants again this year, all with the ambition of getting around the tough course in a decent time and raising money for a number of good causes.
"Having grown in size over the years, the half marathon is a fantastic event in the city and since 2011 has benefited hugely from being part of the Great Run series.
"There's an amazing buzz around the whole course as the city comes to life in support of the runners and the charities.
"I personally get a massive lift as I run under Five Ways and onto Broad Street to the finish, a thought which keeps me going up the hill beforehand."
Business Challenge teams must be a minimum of four people and a maximum of eight but companies can enter as many teams as they want in male, female or mixed-sex categories.
Mixed teams must have a minimum of two men and two women.
Team members must be 16 years of age or over on race day and placings are based on the accumulated first four finishing times in each team.
Every team that enters 12 or more employees will receive their own personalised company engraved plaque.
Visit www.greatrun.org/Birmingham for more details and to enter the Great Birmingham Run.