Nearly 200 producers from the Heart of England region can be located at the touch of a button, thanks to a new promotional website set up to highlight local food.
The organisation Food from Britain has launched a new facility to making it easier for consumers to locate their nearest producers.
A total of 183 producers from the West Midlands area are included on the Find My Nearest feature, which enables users to search using their postcode. To indulge in British food and drink from elsewhere in the country, the website lists more than 3,100 producers in the UK.
Jane Wakeling, regional foods manager for Food from Britain, said: "The website is part of Food from Britain's regional food and drink campaign, funded by Defra, which enables support to local producers each year.
"The campaign comprises trade development activities, projects to raise consumer awareness of Britain's regional food and drink and helps producers become more competitive. We are continually looking for ways to support producers and Find My Nearest is the most recent tool we offer."