If you're a Stella Artois-swigging London photographer with a fake tan and an Audi, you probably think that already you're the King of Cool.
A rundown of the coolest people, places and brands has been compiled and makes happy reading for a select few.
Urban life is in, country life is out, digital technology is a must and the St Tropez fake tan cannot be lived without.
SuperBrands UK, the selfconfessed ? authority on branding? teamed up with pollsters YouGov to find out what 1,000 18-35-year-olds consider essential for a cool life.
Ashes hero Andrew Flintoff topped the poll of the most ?now? celebrities.
The coolest brands voted for by 1,000 18-35-year-olds in a SuperBrands UK/YouGov poll are as follows:
The coolest celebrities
1) Andrew Flintoff
2) David Beckham
3) Sienna Miller
4) Angelina Jolie
5) Brad Pitt
The most uncool celebrities
1) Jordan
2) Kate Moss
3) Peter Andre
4) Pete Doherty
5) Victoria Beckham
Coolest royal family members
1) Prince Harry
2) Prince William
3) Zara Phillips
The coolest politicians
1) Boris Johnson
2) Kenneth Clarke
3) Tony Blair
4) Gordon Brown
The coolest musicians
1) James Blunt
2) Coldplay
3) Robbie Williams
Alcohol and drinks brands
1) Stella Artois
2) Coca-Cola
3) Budweiser Budvar
4) Hoegaarden
5) Asahi
Fashion brands
1) Diesel
2) Agent Provocateur
3) Alexander McQueen
4) Billabong
5 ) Vivienne Westwood/Topshop (joint 5th)
Beauty brands
1) St Tropez
2) Bliss
3) Aussie
4) Stila
5) Dermalogica
Car and bike brands
1) Audi
2) Suzuki
3) Saab
Technology brands
1) PlayStation
2) Sony Ericsson
3) BlackBerry
4) Bose
5) Nokia
6) Denon
Homeware brands
1) DeLonghi
2) The White Company
3) Gaggia
4) Poggenpohl
5) Fisher & Paykel
Travel brands
1) Rough Guide
2) Trailfinders
3) STA Travel
4) Australia
