Birmingham midfielder Lee Bowyer is optimistic David Gold and David Sullivan can revitalise West Ham in the same way as they transformed his current club.
Bowyer is "sad" to see the Hammers, his boyhood heroes, in such turmoil and fears for their Barclays Premier League future with the current squad.
But the 32-year-old feels Gold and Sullivan could have a big impact at Upton Park after reports that they have tabled a £46million bid for the club.
He said: "I think there are strong rumours that David Sullivan and David Gold might be going to West Ham.
"If the two of them can go and do to West Ham what they did for this club over a lot of years, it will be a great move for West Ham.
"I supported West Ham as a boy, and I'll always support West Ham. I'm sorry to see them at the bottom of the Premier League and anything that can help them will be good."
Gold and Sullivan took charge at Birmingham in 1993 when the club was in financial turmoil and, after dropping down to the third tier of football for a short spell, gradually established them as a Premier League club.
The duo ran a tight financial ship but current Blues boss Alex McLeish felt comfortable working within certain boundaries.
He said: "Every manager would like to have money available but I had no real problems with the previous board.
"I knew the parameters and as long as you have got that in black and white, then you can get on with it. We had success, getting back to the Premier League at the first time of asking, so it was a good partnership."