Labour leader Ed Miliband is to back calls for an official “Made in Britain” logo to encourage shoppers to back British manufacturers.
Firms including Birmingham bathroom manufacturer Samuel Heath, based in Highgate, have already joined forces to adopt a new logo, which features a red, white and blue ribbon with the words “Made in Britain” underneath.
But Mr Miliband will announce plans to give the symbol formal government backing under a Labour government, in a major speech to manufacturers.
He will also call on rival parties to join forces and back the made in Britain campaign.
Manufacturers are pushing for an official logo after a survey found shoppers are confused about where some products are made.
The study discovered that 40 per cent of the public think HP Sauce is still made in Britain, even though Heinz, which took over HP Foods in 2005, closed the sauce’s Birmingham factory in 2007 and shifted production to the Netherlands.
Mr Miliband is speaking in London to the Engineering Employers’ Federation, which includes many Birmingham and Black Country manufacturers.
He is saying: “There are three words we don’t hear enough, or see enough. Those three words are ‘Made in Britain’.
“This is not about a backward-looking ‘buy British’ campaign. This is not about making consumers feel bad if they don’t buy products from British businesses.
“It’s about something else - we can’t recognise or celebrate our strength in manufacturing unless we know what is designed, invented and made here.”
Manufacturers launched their new logo almost a year ago, but Mr Miliband will say: “We’ve heard nothing from the Government.
“This is something that deserves cross-party support. There should be a standard ‘Made in Britain’ mark that is backed not just by industry but backed by the Government.”
The Labour leader will also call on the government to help British firms and firms with manufacturing sites in the UK to win government contracts, although he will also say that there can be no “protectionism” that prevents overseas businesses competing.