Kevin Campbell has urged Albion to 'look their critics in the eyes' and prove them wrong - starting with tonight's Hawthorns showdown with his former club.
Albion had seemingly turned a corner recently, before coming crashing back down to earth with a 4-0 thumping at Middlesbrough - on the same day both Norwich and Crystal Palace took vital wins.
"We are second from bottom, everyone is coming around the last bend and it will be a race for the line," said Campbell, who played for the Gunners between1988 and 1995.
"We want teams to come at us and attack us. People are saying we have got the hardest run in but we will be playing teams that come and attack us and that's what we want.
"Who is to say we can't beat them? There is nothing to say it can't be done and we are very confident we can do it.
"We were dead and buried according to people after the Norwich game (in February) but we pulled some results out.
"It's likely to go to the final game to the season. We want to be in the shake-up in the last game and we feel if we can take it to that game we can do enough to stay up. When you've been written off by so many people in the media and critics it galvanises you.
"It would be nice to look those people in the eye and say 'you were wrong'. Those factors mean a lot to people.
"We are hoping there will be a few noses out of joint and we know we've got it in us."
Not one of Albion's strikers has found the back of the net since their 4-1 win at Charlton six weeks ago.
Campbell believes the Albion forward line must start hitting the back of the net.
"We're aware we're having a dry spell - but I've no idea why," said Campbell. "We need to turn it around because this is the time we need to be scoring.
"At the end of the day we don't care who scores goals right now because results are everything but it would be nice for the strikers to go on a little run."