Kelly Osbourne, the daughter of Birmingham's own Prince of Darkness, will be leading the celebrity bill at the first Style in the City fashion extravaganza.
The four-day event in April will see celebrities and fashionistas mingle on the streets of Birmingham, with catwalk displays and entertainment set up around local landmarks.
Osbourne - who is starting to make a mark herself in the world of fashion - will present all of the catwalk shows, which will take place in a marquee in Centenary Plaza.
She will be joined by another famous rocker's daughter - designer Stella McCartney, who will be showcasing her work outside London for the first time.
And a host of other fashion superstars will be sending their pieces to Birmingham, including names like Alexander McQueen, Chloe, Emilio Pucci, Alice Temperley, Philip Lim, Christian Louboutin and more.
City centre director Jenny Inglis said: "The fact that Style in the City is coming to Birmingham first shows the confidence the organisers had in that Birmingham could deliver."
As well as the fashion shows in Centenary Plaza, all of the city's top shopping destinations will be holding special shopping events.
* Style in the City runs from April 3-6. Tickets cost from £25 per day. Information at www.styleinthecityevent.co.uk or call 0871 231 0838.