The organisation set up in Birmingham to regulate gambling could become a model for similar watchdogs around the world, a Government official said yesterday.
The work of the newly-formed Gambling Commission was put under the microscope yesterday as Culture Secretary Tessa Jowell attempted to lure foreign online gambling companies to the UK.
Ms Jowell said they would gain respectability and enhanced reputations if they register in the UK where they will become regulated by the independent Commission under new powers being rolled out next year.
Her comments came as she tried to persuade more than 30 countries to sign up to a common regulatory framework.
Speaking outside a day-long conference, Ms Jowell insisted there was an "international appetite" for regulated gambling.
The commission chairman Peter Dean said a framework would give British customers the "assurance" that they are using a "well-regulated and responsible site".
A spokesman for the Department for Culture, Media and Sport, said: "The commission will have a major role within this framework and has already gained quite a reputation since it was formed.
"Foreign governments have expressed interest into how the commission works as they are considering bringing in similar bodies in their own countries."
The commission, which was officially launched at its city centre offices in Victoria Square in July, regulates gambling by keeping crime out of the industry, by ensuring that it is conducted fairly and openly, and by protecting children and vulnerable people.
At the moment 200 are employed by the organisation.
Under the new UK laws, online operators have a "social responsibility" duty written into licences and are policed by the commission. Ms Jowell spent yesterday morning in talks with representatives from 33 countries at the first international conference on online gambling. The Minister expressed optimism last night that there would be a consensus on a new framework.