Former Aston Villa striker Tommy Johnson has netted more than 150 goals during a career spanning almost two decades, but he is setting himself a new target for 2006 - raising money for impoverished children through the Education for the Children Foundation.
The 35-year-old enjoyed two fruitful seasons at Villa Park under the tutelage of Brian Little that saw them lift the League Cup and finish fourth in the Premiership.
However, Father Time has finally caught up with the affable Geordie and, with his boots placed in cold storage, he has thrown himself into a new project.
Johnson, along with former Coventry City defender Paul Williams, is heavily involved with the Education for the Children Foundation.
Funds are raised for children in areas that have been affected by natural disasters or who live in poverty and Johnson has been visibly moved by the foundation's work.
"At present, we are trying to help under privileged kids in Guatemala and I know that Paul (Williams) went out there in March," said Johnson.
"It certainly moved him and the pictures made me realise what needs to be done. I will be going over to Guatemala very soon to see, first hand, what we can do to help."
There is no ulterior motive to Johnson's plea for help and the publicity he is seeking is not for self-gratification. After years of appearing on the back pages, Johnson is determined to call in as many favours as possible to raise awareness.
"I have two girls of my own," he continued. "Paige (seven) and Niamh (three) so I know how fortunate we are to have the lifestyle we do.
"The children we are sponsoring write to both my daughters as penfriends and when they write that we are the most important people in their life, you feel very humble.
"We are ensuring they can have an education and Paige is old enough to understand that there is a lot of poverty in the world.
"I think it is really important to try and help people out, especially in the third world.
"If people contribute just #180 per year, then that can make a real difference.
"It equates to something like 50p a day and that will enable children to get a proper education.
"It will also enable proper classrooms to be built and that will make a huge difference to people's lives."
* For more details on contributing a charitable donation, contact either Tommy or Paul at firstname.lastname@example.org