Unskilled and unemployed people in north-west Birmingham could benefit from a city council initiative to match job vacancies at the former IMI Witton site to local applicants.
Cabinet regeneration member Ken Hardeman has approved a £380,000 scheme to bring employers and jobseeks together as the £150 million development of one of the city's largest brownfield sites starts.
Coun Hardeman ( Con Brandwood) said the scheme was similar to an employment initiative drawn up for the development of the Bullring shopping centre which saw hundreds of jobs go to local people.
The council will work with Jobcentre Plus, the Learning and Skills Council and Connexions to make the most of opportunities at the IMI Witton site by developing an employment hub.
Coun Hardeman said: "The hub will have direct links with area-based initiatives SRB6 and Aston Pride and the local Access to Employment groups.
"It will be funded by an NRF grant, SRB6 funding subject to Advantage West Midlands approval, and Learning and Skills Council monies.
"The focus of the council and partners will be on improving access to jobs for those communities with low employment rates. Bullring Jobs 2003 maximised the benefits to local people of major developments and we hope to achieve a similar success here.
"The hub will work closely with the established Access to Employment groups to ensure local people are supported to compete for the jobs created."