One of the Birmingham's best known areas is to be given a boost.
City organisations have put together plans to encourage more creative businesses, such as media and arts companies, to set up shop in the Jewellery Quarter in Hockley.
They have put their ideas into a special charter which will be discussed at a meeting of the city council cabinet on Monday.
If the charter is ratified, the Jewellery Quarter will have a new public square, more green space, improved routes and several derelict sites will be redeveloped.
Attractions such as the Christmas lights, Jewellery Quarter in Bloom festival and Brilliantly Birmingham exhibition will be expanded.
There are also plans for a national art fair.
Andy Munro, operations director at the Jewellery Quarter Regeneration Partnership, said: "One of the benefits of working in the Jewellery Quarter is that it is ten minutes from the city centre and has affordable work space which is ideal for the young.
"People talk about Greenwich Village and that it the sort of thing we are looking to move towards."
The charter was drawn up by several groups including the city council, Advantage West Midlands, and the School of Jewellery, at a summit last October.
To ensure the developer's vision complements the distinctive character of the area, which boasts more than 200 listed buildings and several museums and galleries, cabinet chiefs will also consider a series of design guidelines at the meeting on June 13.
Coun Ken Hardeman (Con Moseley), cabinet member for regeneration, said: " Birmingham's Jewellery Quarter is unique, a heritage asset of international importance.
"It contains the most significant and extensive group of surviving 19th and 20th century buildings devoted to the manufacture of jewellery and small metal goods in Europe.
"Many of these buildings are still occupied for their original purpose, but industrial decline over a number of years has left others vacant and in a state of disrepair.
"The design guide will help maintain that quality while encouraging new development which preserves and enhances the exceptional historic environment of the quarter."