Birmingham-born comic Jasper Carrott hung around the city centre yesterday to unveil his new NEC show.
Rock With Laughter, a production he will star in as well as financially back, will feature a mix of music and comedy stars.
Among the artists already on board are comedian Lenny Henry, singer Bonnie Tyler, Wayne Fontana, Dave Berry, Brian Poole and ReelinandaRockin.
Jasper said the show followed in the footsteps of his sell-out performances Carrott's Christmas Cracker.
He said: "Comedy and music go togther hand in hand. For Rock With Laughter we've got some great entertainers guaranteed to pack a punch and with more still to come, we're going to give Brum a night to remember."
He doesn't commit a gag to paper until the opening night.
But top of that list when it's made? Jokes about Sheldon.
Not a staple part of the repertoire for many of Britain's top comics, you might think, but a crucial part of any new Jasper Carrott show.
"I have to do three obligatory jokes about Sheldon," explained the Birminghamborn comic. "Lots of people come from Sheldon and expect me to do them or else there's a riot. Also Coventry.
"And you can make jokes about Solihull because everyone thinks Solihull's posh."
Jasper has five months to think up funny things about Sheldon before his new NEC show Rock With Laughter in December.
The new commercial venture builds on the runaway success of his four-yearly NEC performance, Carrott's Christmas Cracker. Featuring a surprise line-up of music and comedy stars, it was a sellout every year, with all tickets snapped up within days of being released.
But while the public's appetite for music and comedy seems to be insatiable, the well of stars who would drop everything at that lucrative time to perform for free was starting to dry up.
Rock With Laughter, which Jasper is backing financially, will feature Dudley-born comic Lenny Henry, Never Mind The Buzzcocks' Bill Bailey and Bev Bevan's Move, among a host of other artists.
"We do Christmas Cracker every four years because its difficult getting artists to work for free," he explained.
"People want Christmas Cracker every year but I can't do it because I don't know that many people in the business. I go through everyone I know. People I've met ten years ago at the opening of an envelope, I'll ask them.
"So I thought why not a commercial idea of the Christmas Cracker, not going cap in hand to artists. We've gone to agents and managers and it's 'do you want to do it and how much?'
"It's no special favours and quite a relief to be offering people work."
It's a naturally evolved show, says Jasper, because all comedians want to be musicians and vice versa.
He himself started playing the guitar aged 17. It formed the basis of his 70s spoof folk act with which he began his comedy career and he still plays for family singsongs.
"I wasn't very good," he said. "About 15 years ago someone taught me A minor and it increased my repertoire by 300 per cent."
It was Jasper's shaky guitar skills that forged a link to fellow comic, Lenny Henry, rather than their common Midlands roots.
"The link was Dawn French," he says. "I used to work the folk clubs in Plymouth and Dawn used to come."
Now the performers are on board, the show - which he promises will be "fantastic" - is in the hands of the technicians.
Over the coming months Jasper will gather a mental store of things he has read and seen that he finds amusing.
He gave an example: "'AC Milan signed David Blunkett. They said ' he might be blind but he can still hold on to a bl**dy lead.' I heard that three days ago and it really tickled me."
If he jots anything down, it won't be until the day of the performance.
"If it's good enough I'll remember it. It's what I do, it's my job. If people realised how easy comedy was it would be, 'see you Carrott'. It's 90 per cent technical and ten per cent inspirational."
The show runs from November 10 to 12 at the NEC. Tickets, which start at £22.50, can be bought from the NEC box office on 0870 9094133.