Hot on the heels of being accused of creating a fall in demand for school meals, celebrity chef Jamie Oliver is to give an award to a Birmingham school – for food education.
Oliver will present the prize to Primrose Hill Community School, in Kings Norton, for efforts made in educating youngsters about healthy eating.
He will make the presentation and give a cooking demonstration to youngsters during the BBC Good Food Show which is being held at the NEC from November 22-26.
The TV cook is set to praise the school for its "lively inspirational approach to food education".
Primrose Hill has taken youngsters on farm visits and made vegetable gardening part of its curriculum as well as giving adults training to become dinner ladies.
Oliver said the awards, sponsored by the Soil Association and health food firm Organix, helped create children "who are going to grow up knowing what good food is and where it comes from".
Last week the star was accused of being responsible for a drop in the number of children having school dinners.
A survey of 59 local authorities found about 60 per cent had seen demand fall in the wake of new nutrition guidelines banning junk food and sweets from school canteens.
Of those, nearly three quarters (71 per cent) blamed Oliver's health campaign, spearheaded by his 2005 Channel Four series Jamie's School Dinners, for the fall.
The programme highlighted the dire state of many school meals, with chicken nuggets, burgers and chips often dominating menus.
Coming at a time of growing concern over rising obesity rates in the UK, the programme is credited with forcing the Government into introducing a range of reforms improving the quality of school meals.
In Birmingham, the introduction of healthy menus for pupils has led to a five per cent slump in the uptake of school dinners.
The authority has directly linked the fall to the policy of replacing unhealthy foods with fresh fruit and vegetables.