One hundred million iPods have been sold worldwide, Apple has revealed.
It makes them the fastest selling music players in history, according to the California-based technology firm. Apple has brought out more than 10 new models of its iconic MP3 player since the first one was sold in November 2001.
The technology giant’s chief executive, Steve Jobs, said: "At this historic milestone, we want to thank music lovers everywhere for making iPod such an incredible success. IPod has helped millions of people around the world rekindle their passion for music, and we’re thrilled to be a part of that."
Since its launch, Apple has brought out five new versions of the standard iPod, two generations of iPod minis, two iPod nanos and two iPod shuffles.
The music player has spawned an "ecosystem" of some 4,000 related accessories made by a host of different firms.
Apple’s next move will be into the film download market. Its latest new gadget - code named the iTV - wirelessly transmits iTunes’ music, film, TV and video content from users’ computers to their flat screen televisions.