New leader David Cameron is to bring his party conference to Birmingham.

Francis Maude, the Conservative Party chairman, has revealed plans to move the Conservative annual gettogether away from seaside venues.

The reforms would bring in tens of millions of pounds to the West Midlands economy and give a huge boost to the city's profile.

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Delegates at the annual conferences organised by Labour, the Conservatives and the Liberal Democrats frequently complain about poor accommodation and crumbling facilities.

The parties have been wary of changing venues because of the predicted backlash from residents in Blackpool, Brighton and Bournemouth.

But Labour has already broken with tradition and booked Manchester's International Convention Centre for its 2006 event.

Birmingham's own ICC already has a world-class reputation after hosting events such as the G8 Summit and Lions Clubs International Convention.

Mr Maude said he also wanted conferences to take place over weekends, rather than lasting the whole week and said Birmingham and Manchester would be key venues.

He said: "Party conferences should be more accessible for young working people."

He also said the new Conservative leadership would not rule out coalition with either Labour or the Liberal Democrats in the event of a hung Parliament.

Business leaders applauded the move by Mr Cameron.

Chief executive of Birmingham Chamber of Commerce Sue Battle said: "This will be a recognition that Birmingham is an important business city and it will attract investment.

"It will also recognise us as the heart of the country, as opposed to traditional venues.

"Birmingham has shown that it can host large conferences. The infrastructure is here and the environment is right. I would hope Mr Cameron understands that if he chooses Birmingham, we will put on a good show."

Chief executive of Marketing Birmingham Neil Rami said: "These events not only bring business but also attract national and international media attention.

"As the nation's crossroads we are its natural meeting place. Birmingham does conferences better than anywhere else in the country."