The hunt for corporate teams to take part in the annual Dragonboat Race at Brindleyplace has been launched.
Now in its 16th, this year's event will raise money for the estate's 2015 charity partner Cure Leukaemia.
This year is also a landmark for the mixed-use estate as it celebrates its 20th birthday with 20 teams taking part in the canal race.
The Dragonboat Festival is now a well-established corporate fundraising event in the city and welcomes businesses from across the West Midlands to battle it out against each other in a series of heats in traditional Chinese longboats along the Birmingham and Worcester canal.
This year's fundraising target is £100,000 which will support the life-saving work carried out at the Centre for Clinical Haematology at the Queen Elizabeth Hospital Birmingham in Selly Oak.
To mark Brindleyplace's 20th birthday, all participating teams will be required to choose fancy dress costumes that represent one year between 1996 and 2015 - whether that's from film, TV, music, news or sport.
Last year's race raised a record £66,000 in aid of Help Harry Help Others.
Prizes on offer include a corporate box at the Barclaycard Arena, tickets to The Ashes at Edgbaston and a table at Glynn Purnell's Friday Night Kitchen and Brindleyplace-based restaurant Piccolino.
The race, which is again being sponsored by Deutsche Bank, is on May 30 and the deadline for entries of teams of ten plus a drummer is April 30. For more information and to enter visit the Brindleyplace website.